The Fencebrackets Story

In my early twenties and after I had ended university, I wanted to get out in to the world and make money - start an adult life and

finish education which I always found boring - you can’t teach talent, right? I quit Uni without actually finishing, which was partly

due to an illness and partly due to the distress of my parent’s divorce which left me out of sorts and in difficult circumstances.

After Uni I ended up doing all sorts of silly part time temping jobs and delivered pizzas seven days a week. It was quite good fun

actually - not a care in the world and enjoying young adult life. I was dating different girls, going out clubbing, partying and

driving dangerously in little sports cars I had. You know - the typical crazy young life. There is a lot more to it but this is really

about the fencebrackets story.

Between 21 - 24 yrs old, I had been running a mail order pet supplies business from home (yes my bedroom actually!) and then

I decided to open a small retail shop, and I mean this place was small - about enough room to put a desk and a few shelves of

goods. It didn’t make any money and in hindsight the market was too small (reptiles and exotic pets) to make a good living and I

never had any money to invest in it. I had the big dreams of expansion and I did build up a small customer base but it wasn’t

ever going to make me a fortune. I do remember the excitement I felt opening a little shop even though it was a tiny little place -

it was all the excitement of being in business and trade - all the feelings you have when you embark on a path to build your

dreams. The excitement, the adventure - the whole world is your oyster. You feel an air of exuberance around you and invincible

- self motivated and ready to tear the hell out of life.

When I was 25 years old in around 2001 and with barely any money to my name, I decided to try and start off in the construction

business because people were asking what I was going to do with my life and obviously they could see my pets business wasn’t

going to make it in the way I believed it would. I stuck at it anyway because I’ll do things my way but eventually I got frustrated

and wanted to do something to make more money. I decided to go into a trade and started up a tree work and gardening

business.

This was another of those adventures. I was penniless at the time and managed to get my first job lopping a row of conifers

(cedars) for 80 quid. In 2000, that was a good little reward for a simple job. I bought half a ladder which I couldn’t afford - I had

to write a cheque to the supplier for 25 pounds and asked him if they would bank it on the Monday because I was doing the job

on the Friday and I think they realised I was skint. So they delivered the ladder and I went and spent another 30 pounds on

some saws and a pair of loppers. I didn’t have any transport and so I had to walk around to this job carrying my half a ladder

and the tools. It was heavy but I was up in the clouds thinking about my first job and keen to go and do it. I did the job and got

paid the 80 pounds. I banked the money, cleared the cheque but had to tell the supplier that unfortunately, I couldn’t afford to

buy the other half of the ladder LOL :)  To this day, 22 years later, I still have that half a ladder in my workshop. It never gets

used because it is pretty useless - it’s only 12ft long, but it reminds me of all those early days and years I started off in business.

It does bring a smile and happy memories. I put some ads in the local shops and a few cheap adverts in the papers and

managed to get another job pruning another tree. I decided to get a trading name and called it Outlaw Tree Surgery. I was the

sherriff going around doing a good job because the industry was renowned for cowboy builders. I was never really interested in

doing bodge jobs - that just didn’t ever appeal to me and I just didn’t understand how you could build a business with a future if

you just went around ripping people off.  I made up a few flyers and trawled around the streets dropping off my flyers. It didn’t

bother me doing all the leg work - I had a paper round delivering morning newspapers for seven years from the age of 11 years

old so I was used to the work. From the flyers I managed to get more customers and the trade began to build up. I expanded

into other areas of construction such as landscaping and I eventually began employing part time staff. In 2001 I then abandoned

the Outlaw name because I was doing lots of different things and invented the name BlackRock Construction. It was very

successful in the boom years. I always had an abundance of work and made sure we always did a good job. I thoroughly

enjoyed being in the trade and running my own business. I eventually had two or three vans (trucks), cinema advertising and a

good consistent wage coming in. I should point out that I started my degree in construction and law combined honours and my

parents had been in the property business, so this wasn’t an alien area of work for me. I had been cleaning up my fathers

building sites from the age of 9 or 10yrs old every saturday for pocket money and I had become used to seeing the tradesmen

and watching how the industry worked. That would be child labour these days and it would be completely illegal! I must have

soaked a lot in to my young mind because years later in my own business I just seemed to know how to do things without

remembering ever being shown. I carried on running the construction business and had a good life for a few years. I was

completely independent, rented my own house, carried on night life, camping in the holidays, loads of girlfriends, going to the

gym, trips abroad soaking up the sun in the Greek Islands etc. etc. It was a good promising business generating me a good

income and a happy life. I was paying my taxes, paying the bills, all the usual daily life and business routines. By the age of

around 29 ish I had employed over almost 40 people. Not all at once admittedly but I was running multiple jobs simultaneously

until my business took a severe hit caused from the crime and incompetence of HMRC which resulted in court cases and

corrupted judgements - judgements made by the very same judge involved in the present case today.

Anyway, to avoid that trauma at the moment, one day I was building a fence for a customer and I think it was one of the first

fences I had to install. I didn’t really know what I was doing but puzzled through it and eventually found some fence panel fixings 

- the U clip type that you had to attach to the fence post and then lift the great big panel right up into the air to try to slide it down

through these clips that you had already attached to the two posts one each side of the fence panel. I actually couldn’t work out

how to fit the clips at all and had to go to take advice from the hardware store. After wasting my time and money and getting

frustrated and thinking that this method was idiotic I remember thinking to myself - there must surely be a better way than doing

it like this. I went back to the hardware store and told them that this was idiotic and dangerous and there must be another way of

doing it. They gave me some other fence fixings which weren’t any better. I remember it was a hot summers day and I had had

enough of trying to install this damn fence and so went to the pub for a drink after work. My mind was still on what I was trying to

accomplish and I just started pencilling up rough sketches on a beer mat of different ways of fixing this panel to the post. I

carried on the next day at work finishing this fence and continued thinking it over in my mind. I had some intial ideas and started

making up some prototypes. At the time, I didn’t even realise that what I was doing was in effect, prototyping. In my mind, I was

just playing around with pieces of cardboard and getting them to fix this cardboard mock up fence panel to this cardboard mock

up post. I wasn’t a professional inventor or product developer - I don’t think I even knew what product development was. Time

passed by and every now and then my thoughts would return to my fence ideas and in 2003 I began to make a bit more

progress. I wasn’t really thinking about commercialisation or profit from ideas - I was just trying to get my ideas to work for me. I

was renting this little house that had a little courtyard. I decided to get an actual real life fence panel and two posts, set them up

in the courtyard and make up some metal prototypes. I hadn’t done any metal cutting before (or not since the days of school

classes) and went to buy some thin metal which was tin or aluminium and I glued my paper prototype to the sheet because I

didnt know how to drawn or mark metal. So I glued it on and cut it out then used the corner of my table to bend the metal. The

first prototype was a mess. I carried on making more prototypes and producing different designs and alternatives to get my idea

to work. Finally one day it just worked and I had produced a product that allowed me to attach the fixing to the fence panel and

then fix the fence panel to the post, without having to do it the other way around and lifting the panel above your head and all

that rubbish. I was elated that I had managed to create this thing and so I thought I would patent it. I had filed my first patent

when I was 21 with my pets business and had some knowledge of what a patent was but I hadn’t ever drawn up my own patent.

It was a bit of a closed and unrecognized industry in the UK and as far as I knew, patents and designs were what financial type

people did in little offices somewhere.

I had a meeting with the firm that had drawn up my first patent for my cable tidy when I was 21. The chap that had helped me

had passed away through old age and so I went to another firm. I met with some little graduate 25 year old twirp who told me

that he didn’t think my products were worth patenting and that nobody would buy such products. Needless to say that meeting

ended promptly. I decided to ignore the loser, even though his opinion played on my mind and made me think I was wasting my

time. I also decided that I wasn’t going to be disuaded and asked the Patent Office if they could recommend anyone to help me.

They sent me this little booklet about how to write a patent. I sat down and read through it. It was the beginning of the summer,

June of 2003.  I carried on over the summer months reading through the book and writing my first patent and filed it in August

2003 - known as GB2390104. I filed a second patent on my second fence bracket in 2004 and claimed priority also going back

to August 2003 so I now had two patents on two fencebrackets. I then filed a third patent on another fencebracket and was

about to file a forth on my RX bracket and was advised by the Patent Office that they didn’t think the invention was patentable,

which years later turned out be misadvice and the Defendants have also produced products that would have now infringed that

forth patent. The third patent I allowed to lapse because in one year one of the Defendants told me that this was in breach of

their prior art. That same Defendant also told me that they didn’t have any interest in licening my patent or distributing my

product. Years later now in 2018 I have found they have committed a criminal conspiracy and have flooded the North American

marketplace with a product that without doubt would infringe a US patent if I had one but they started a conspiracy in the UK to

take my ideas to the USA to get around paying for my patent after they claimed they didnt have any interest. In a conspiracy, the

plot itself is the crime. They don’t sell this very same product in the UK even though we have all the same building materials and

construction techniques - strange isn’t it?

After   the   Patent   GB2390104   was   published   I   began   making   up   some   small   runs   of   my   products   and   sent   some   newer   market ready   and   useable   versions   of   my   products   to   many   Companies   in   the   UK   to   see   if   any   of   them   had   any   interest   in   licencing   my Patent   and   to   commercially   produce   the   products   on   a   big   scale   so   that   I   could   make   some   money   out   of   my   inventions.   Two   of these   Companies   are   now   named   Defendants   who   did   not   officially   reply   to   my   letters,   although   someone   at   one   of   the Defendant   firms   did   telephone   me   once   and   told   me   he   had   ‘passed   it   on’.   I   never   heard   from   them   again.   I   had   a   few   other responses   from   a   small   number   of   Companies,   none   of   them   showing   any   interest   in   my   products   or   patents   but   wishing   me luck    (thanks    for    nothing)    and    so    after    having    spent    all    of    my    savings    on    prototypes    I    was    back    to    square    one.    I    was disappointed,   as   I   had   thought   that   someone   would   have   seen   the   potential   in   my   patent   and   products,   but   England   is   a   dreadful little   nation   and   if   people   haven’t   done   anything   for   themselves   they   don’t   seem   to   want   to   help   anyone   else   go   further   than them.   I   was   then   only   27   years   old   at   the   time,   naive   and   stupid   and   having   no   real   business   experience   -   I’m   now   43   and   i’ve mastered my craft. It   then   became   obvious   that   if   I   wanted   to   make   a   go   of   it   to   try   to   make   myself   any   headway   with   my   inventions   or   a      fortune   I would   have   to   do   it   myself,   by   ambling   through   a   monstrous   task   of   trying   to   bring   products   to   market   by   myself,   that   involved designing,   prototyping,   trialling,   testing,   re-designing,   re-trialling   etc   as   well   as   competing   against   worldwide   Companies   that hold   monopolies   over   industries   and,   without   any   help   or   funding   or   investment   or   professional   expertise.   So   this   is   what   I   did.   I even   had   a   meeting   with   the   board   of   a   well-known   Company   who   previously   held   the   monopoly   on   the   previous   market   leading product   which   was   the   U   clip.   The   clowns   that   ran   the   firm   clearly   didn’t   have   any   business   accumen   and   told   me   my   products would   never   sell   and   they   had   no   interest   in   me   or   my   products.   They   later   went   bust   and   sold   off   the   remnants   of   their   failed business   a   year   or   two   after   my   products   became   known   as   being   far   better   than   theirs.   My   products   outsold   theirs   by   at   least 300-1   where   stocked.   Without   having   any   luck   getting   anyone   to   back   me   or   invest   in   me   and   my   products,   I   turned   my   attention to   marketing   my   products   myself.   This   was   a   whole   new   world   to   me   -   a   big   and   scary   business   world.   I   had   some   previous experience   in   design   and   marketing   and   I   had   had   an   interest   in   that   area   most   of   my   life.   I   just   have   a   gift   in   this   field   and creation   comes   naturally   to   me.   I   began   inventing   brands,   designing   marketing   materials,   brochures,   pamphlets,   ad   campaigns, refining   my   products   and   testing   them.      When   it   looked   like   there   would   be   some   good   commercial   potential   in   a   mass   market   I then   had   a   small   number   of   my   products   professionally   produced   for   retail   sale   and   that   small   number   certainly   wasn’t   cheap.   I know   without   doubt   that   I   made   a   loss   but   at   least   the   products   were   out   there   and   I   had   in   a   microscopic   way   taken   a   product   to market.   These   products   were   improved   and   market   ready   compared   to   the   earlier   samples   because   I   wanted   to   ensure   my products   were   faultless.   I   knew   that   being   a   minnow   in   a   big   pond   of   whales   I   would   only   get   one   shot   at   it   and   by   then   my savings   would   be   running   out.   This   was   between   2004   -   2006.   The   photo   of   me   holding   the   buckets   of   fencebrackets   was   taken at the first retailer where they went on sale. I still had some hair then as well ! lol :) About   2   years   and   £15,000   of   my   money   later   in   2006   I   exhibited   at   my   first   trade   show   known   as   the   GLEE   Show   to   officially launch   my   products,   which   cost   me   another   £5,000,   to   generate   some   interest.   I   had   many   Companies   that   were   ‘curious’ including   two   of   the   Defendant   firms   who   took   samples   of   my   products   off   of   my   stand.   As   my   first   trade   stand   was   admittedly pathetic   and   only   1m   x   1.5mtrs,   I   think   businesses   thought   that   I   would   disappear   overnight   and/or   didn’t   have   the   financial muscle   or   support   to   supply   them   anyway,   and   so   I   didn’t   generate   a   single   sale.   I   didn’t   even   have   any   product   labels   or barcodes   or   even   any   packaging   –   I   just   had   a   table   with   some   little   metal   brackets   on   it   and   a   poster.      It’s   a   shame   I   didn’t   take a   photo   of   it   (or   can’t   find   any   if   I   did).   I   had   my   products   on   display   in   the   new   products   arena   to   later   find   out   that   visitors   had stolen   them.      I   went   home   disappointed   yet   again   and   was   back   to   square   one   again.   I   felt   a   bit   gutted   actually   knowing   that visitors were stealing my new fencebrackets. They weren’t cheap! Then   I   decided   I   would   have   to   approach   small   independent   retailers   directly   myself   as   I   had   already   spent   £20,000   (4   years’ worth   of   my   savings)   and   spent   2   -3   years   of   my   time   inventing   the   products   from   2001   –   2003   and   it   was   now   2006. After   the Glee   show   and   the   listening   to   the   feedback   from   visitors   of   the   show,   it   turned   out   that   another   of   my   products   known   as   my fence   clip   in   GB2401616   was   far   more   desirable   than   my   RP   Bracket   because   it   could   be   positioned   anywhere   along   the   vertical side   of   the   fence   panel,   whereas   the   RP   Bracket   was   limited   to   the   corners.   I   agreed   with   the   feedback   as   the   fenceclip   could   be produced   much   cheaper   and   was   more   suitable   to   wooden   post   and   panel   fencing   and   could   be   used   in   construction   with   other materials.   I   still   kept   the   patent   GB2390104   in   force   as   I   still   sell   small   quantities   of   the   RP   Bracket   and   in   hindsight   this   patent has   been   used   to   sell   products   all   over   the   world   by   one   of   the   Defendants   who   claims   in   his   own   witness   statement   “because 2005 was the year when we first sold the product” after claiming they didn’t have any interest in 2004. In   2006   and   2007   I   designed   and   printed   sales   literature   and   began   trawling   around   all   of   the   small   independent   retailers   who were   very   reluctant   to   stock   my   products   for   the   same   reasons   already   mentioned   and   a   multitude   of   other   excuses   that   I   won’t go   into,   but   believe   me   I   have   heard   every   excuse   under   the   sun   as   to   why   people   will   not   stock   my   revolutionary   products   or help   me   in   any   way.   I   then   had   to   sneak   my   way   in   to   the   very   first   retailer   claiming   that   I   already   stocked   30   other   local   retailers and   that   they   would   lose   out   if   they   didn’t   come   on   board   and   finally   I   had   my   first   stockist! At   that   point   I   didn’t   have   any   more stock   and   so   I   had   to   wait   several   months   for   the   payment   from   the   first   order   and   to   see   if   the   products   sold   and   what   the market   feedback   was.   To   my   delight   my   products   sold   very   well   with   good   feedback.   I   had   that   feeling   of   success   and accomplishment   which   is   difficult   to   describe   if   you   haven’t   experienced   it   yourself.   I   was   juiced   up   and   motivated   to   keep   going. I   then   had   to   invent   some   packaging   and   unique   display   stands   and   then   had   more   small   stocks   of   my   products   manufactured   in the   UK.   Eventually   it   became   apparent   that   it   wasn’t   going   to   be   cost   effective   to   have   my   products   produced   in   the   UK.   I remember   going   to   a   powder   coating   specialist   in   Wales   who   wanted   3p   per   bracket   just   to   powder   coat   and   it   would   have   to   be a   run   of   50,000pcs   which   to   me   was   the   end   of   the   world.   3p   was   nearly   all   of   the   profit   and   50,000   pieces??   How   would   I   ever sell   that   many?   I   could   only   fit   300   in   a   bucket,   so   that   was   many   many   buckets   worth   -   beyond   my   imagination.   It   was   daunting. Even   the   means   of   funding   it   was   impossible   for   me.   I   pondered   this   for   months   and   then   eventually   approached   a   venture investment   firm   who   got   me   to   sign   up   all   sorts   of   agreements   and   they   provided   import   finance   on    10,000   for   my   first   large order. Prior   to   this   I   had   to   design   all   the   barcodes,   find   out   all   about   barcoding   and   packaging,   production   runs,   testing   coatings   etc.   It was   a   monumental   task   and   it   took   up   all   of   my   time.   I   kept   my   construction   business   going   although   by   now   it   was   just   me   on my   own   and   I   was   earning   enough   to   get   the   leaflets   done,   the   barcodes   done,   paying   for   the   trade   shows   etc.   All   the   small things I was slowly accumulating.  I   then   approached   a   few   more   retailers   and   began   stocking   them   as   well   and   then   after   feedback   I   realised   that   I   also   needed product   labels   to   identify   the   products   and   promote   my   brand.   Even   though   I   thought   I   had   a   market   ready   product,   the   market thinks   differently   -   they   all   have   demands   and   would   like   to   see   this   and   see   that.   I   tried   to   implement   as   much   of   their   demands as   possible   into   my   packaging   and   displays   and   in   hindsight   and   over   the   course   of   ten   years   I   really   took   the   market   by   storm. It   cost   me   another   £5,000   and   took   me   approximately   another   six   months   of   trial   and   testing   up   to   the   end   of   2006   and   early 2007   before   I   headed   back   to   another   Glee   show   in   2007   with   improvements   and   fully   packaged   products.   I   was   in   the professional arena with a professional product and a world of promise and potential. 
Copyright © Richard Perry 2018. Copyright commencement date is 14th February 2018.
Richard Perry Versus.
The Fencebrackets Story
Page 1
I   want   to   state   for   the   record   and   to   say   to   all   the   people   that   have   laughed   and   smirked   at   me   over   the   years,   that   all   of   the money   that   I   had   invested   into   my   inventions   was   not   given   to   me:   it   was   not   loaned   to   me,   it   was   not   donated   by   family   or friends,   it   didn’t   fall   out   of   the   sky,   it   wasn’t   won   and   it   wasn’t   stolen.   I   made   my   money   by   grafting   away   six   and   sometimes seven   days   a   week,   digging   people’s   gardens   and   putting   up   fences   in   the   pouring   rain,   cold   winters,   snow,   and   hot   stifling summers   sweating   buckets,   earning   this   money   to   invest   in   my   products.   I   couldn’t   find   anyone   willing   to   invest   in   me   and   I couldn’t   afford   to   go   out   or   buy   any   new   clothes   or   new   cars   and   couldn’t   even   afford   to   live   in   a   nice   house,   whilst   I   watched   all my   friends   do   exactly   that;   having   their   families   and   family   lives,   nice   new   cars,   holidays   abroad,   regularly   going   out   etc.   and,   that alone   is   soul   destroying.   I   have   lost   several   girlfriends   over   the   years   where   I   couldn’t   afford   to   take   them   out   and   I   invested every   penny   I   had   into   my   future   with   my   products   and   brands,   and   so   whatever   I   receive   from   this   whether   it   is   a   court   win   or   an out   of   court   settlement   -   I   have   earned   it   and   I   fully   deserve   it   and   I   am   fully   entitled   to   it.   If   anyone   thinks   that   innovation   and producing   market   leading   products   is   easy   then   go   and   do   it.   Go   and   invent   something,   start   off   with   nothing,   get   a   patent   if   you can  and produce market leading products without any funding or investment and then come and tell me how easy it is. In   2007   I   found   out   that   producing   the   products   in   the   UK   was   no   longer   viable   as   the   margins   were   not   big   enough   and   the powder   coating   cost   far   outstretched   the   retail   price,   and   then   it   became   obvious   that   I   would   have   to   find   a   foreign   manufacturer to   produce   the   products.   Of   course   everyone   was   fascinated   with   Asia   in   particular   China,   and   so   that’s   where   I   began   my search.   I   was   one   of   the   early   users   of   Alibaba   -   the   site   was   terrible   at   the   time   -   it   only   had   a   few   listings   but   it   put   me   into contact   with   my   Chinese   supplier   who   I   have   been   doing   business   with   now   for   over   12   years   and   they’ve   manufactured   millions of   my   products.   It   was   again   a   daunting   and   scary   task   for   me   to   go   to   China   as   I   do   not   like   to   travel   alone   and   did   not   look forward to going to the Far East to some unknown wild country where I didn’t even speak the language. The China affair.